Legitimately cool people instinctively understand that the psychology of subservience – getting corporately seduced – is a chicken ass way to live. Today such people are an endangered species.

An increasing number of people are growing uncomfortable with the gulf between the world’s rich and the poor. Ostentatiously splashing your money around simply draws attention to that disparity, and to your own position on the lucky higher ground. It suggests a callousness, an inhumanity, a let’s-just-rub-their-noses-in-it arrogance.